Power of the name. Google is the most valuable brand in the world, worth over 86 billion dollars, announces the BrandZ standing, made by Millward Brown Optimor and presented in today's edition of "Capital".

Second in the top is General Electric, with a value of 71.3 billion dollars, and third is Microsoft -70.8 billion dollars. Followed by Coca-Cola - 58,2 billion dollars, China Mobile - 57,2 billions and IBM - 55,3 billions. Together, the first 100 brands of the world have a cummulated value of 2 trillion (2.000 millions) dollars.