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Effie România şi-a anunţat câştigătorii

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EVENIMENT. CAP, GMP, Graffiti BBDO, Headvertising, Leo Burnett & Target, McCann Erickson, Next Advertising, Odyssey, Papaya Advertising, Propaganda sunt premianţii ediţiei 2010.

Aseară, la Opera Română, s-a desfăşurat Gala de premiere Effie 2010, unul dintre cele mai importante momente din mediul advertising românesc, sub licenţa AMA New York. Ce-a de-a şaptea ediţie Effie şi-a desemnat câştigătorii, gazde fiind, ca în fiecare an, International Advertising Association (IAA) şi Uniunea Agenţiilor de Publicitate din România (UAPR). Pentru câştigătorii trofeelor Gold, nominalizările pentru Grand Effie au fost: Timişoreana – The Story Goes On (GMP), Napolact – Reason to Rest (Propaganda), Herbal Essences – House of Fun (Leo Burnett & Target) şi BRD – Groupe Société Générale – Great people Behind Great People (Propaganda). Două trofee de căciulă Printre cele mai premiate agenţii în competiţia Effie Awards 2010 se află Graffiti BBDO, cu următoarele premii: Bronz pentru Dacia – Unbeatable Price (categoria Durables), Sadu – Country Food (Food Products I), Romtelecom Dolce – Share Dolce (Media & Entertainment) şi Silver pentru React – A Chance for Life (Non-Profit Pro-Bono / Public Service, Social Campaigns). Următoarele agenţii ca număr de trofee sunt: Propaganda cu 3 trofee Gold: Napolact – Reason to Rest (Food Products I), Napolact - As it Used to be (Sustained Success), BRD – Groupe Société Générale – Great people Behind Great People(Corporate Reputation, Image & Identity) si GMP, Leo Burnett & Target, McCann Erickson, Next Advertising si Papaya Advertising, fiecare cu câte 2 trofee. CAP, Headvertising si Odyssey Communication au câştigat fiecare câte un trofeu în competiţia Effie 2010. „Lucrările câştigătoare dezvăluie o gândire de marketing inteligentă şi sunt o dovadă puternică a succesului. Într-un climat economic dificil, e deosebit de important ca focusul să fie asupra mecanismelor care funcţionează cu adevărat. Şi cred că la această ediţie Effie găsim destul de multe dovezi ale acestor mecanisme”, a declarat James Miller, preşedintele juriului Effie 2010. Lista câştigătorilor Category: FOOD PRODUCTS IBRONZECampaign title: The Taste of Great MemoriesBrand: Maggi Secretul Gustului IntensavorSubmitted by: BV McCann EricksonBRONZECampaign title: Country FoodBrand: SaduSubmitted by: Graffiti BBDO Category: FOOD PRODUCTS ISILVERNO WINNER Category: FOOD PRODUCTS IGOLDCampaign title: Reason to RestBrand: NapolactSubmitted by: Propaganda Category: FOOD PRODUCTS IINOMINEECampaign title: Dare!Brand: JoeSubmitted by: Scala JWT Category: FOOD PRODUCTS IIBRONZENO WINNER Category: FOOD PRODUCTS IISILVERNO WINNER Category: FOOD PRODUCTS IIGOLDNO WINNER Category: NON-PROFIT PRO BONO/PUBLIC SERVICE, SOCIAL CAMPAIGNSBRONZECampaign title: Cherish KnowledgeBrand: Fundatia Dinu PatriciuSubmitted by: Odyssey Communication Category: NON-PROFIT PRO BONO/PUBLIC SERVICE, SOCIAL CAMPAIGNSSILVERCampaign title: A Chance for LifeBrand: ReactSubmitted by: Graffiti BBDO Category: NON-PROFIT PRO BONO/PUBLIC SERVICE, SOCIAL CAMPAIGNSGOLDNO WINNER Category: MEDIA AND ENTERTAINMENTBRONZECampaign title: Share DolceBrand: Romtelecom DolceSubmitted by: Graffiti BBDO Category: MEDIA AND ENTERTAINMENTSILVERNO WINNER Category: MEDIA AND ENTERTAINMENTGOLDNO WINNER Category: DURABLESNOMINEECampaign title: No Matter What GuaranteeBrand: ToshibaSubmitted by: BV McCann Erickson Category: DURABLESBRONZECampaign title: Unbeatable PriceBrand: DaciaSubmitted by: Graffiti BBDO Category: DURABLESSILVERNO WINNER Category: DURABLESGOLDNO WINNER Category: CORPORATE REPUTATION, IMAGE & IDENTITYNOMINEECampaign title:Money SchoolBrand: BCRSubmitted by: Tempo Advertising Category: CORPORATE REPUTATION, IMAGE & IDENTITYBRONZENO WINNER Category: CORPORATE REPUTATION, IMAGE & IDENTITYSILVERCampaign title:Common Sense and ResponsibilityBrand: PetromSubmitted by: Leo Burnett & Target Category: CORPORATE REPUTATION, IMAGE & IDENTITYGOLDCampaign title:Great People behind Great PeopleBrand: BRD-Groupe Société GénéraleSubmitted by: Propaganda Category: NON FOOD PRODUCTSNOMINEECampaign title: A Fuel Tank Every 15 MinutesBrand: PetromSubmitted by: Leo Burnett & Target Category: NON FOOD PRODUCTSBRONZENO WINNER Category: NON FOOD PRODUCTSSILVERCampaign title:Aspargilius - Bathroom and KitchenBrand: Savana TeflonSubmitted by: Papaya Advertising Category: NON FOOD PRODUCTSGOLDCampaign title: House of FunBrand: Herbal EssencesSubmitted by: Leo Burnett & Target Category: TELECOMMUNICATIONS: INTERNET AND DATANOMINEECampaign title: ClickNet JobBrand: Romtelecom ClickNetSubmitted by: Graffiti BBDO Category: TELECOMMUNICATIONS: INTERNET AND DATABRONZENO WINNER Category: TELECOMMUNICATIONS: INTERNET AND DATASILVERNO WINNER Category: TELECOMMUNICATIONS: INTERNET AND DATAGOLDNO WINNER Category: TELECOMMUNICATIONS: VOICE OFFERSNOMINEECampaign title: CoverageBrand: CosmoteSubmitted by: Ogilvy & Mather Romania Category: TELECOMMUNICATIONS: VOICE OFFERSBRONZENO WINNER Category: TELECOMMUNICATIONS: VOICE OFFERSSILVERNO WINNER Category: TELECOMMUNICATIONS: VOICE OFFERSGOLDNO WINNER Category: NON-ALCOHOLIC BEVERAGESNOMINEECampaign title: Fanta Shokata re-launch: Shockingly RomanianBrand: FantaSubmitted by: BV McCann Erickson NOMINEECampaign title: Happy Coffee Brand: NescaféSubmitted by: Mercury 360 Category: NON-ALCOHOLIC BEVERAGESBRONZENO WINNER Category: NON-ALCOHOLIC BEVERAGESSILVERNO WINNER Category: NON-ALCOHOLIC BEVERAGESGOLDNO WINNER Category: DAVID VS GOLIATHNOMINEECampaign title: The Muller World Brand: MullerSubmitted by: Graffiti BBDO NOMINEECampaign title: Aspargilius - Bathroom and KitchenBrand: Savana TeflonSubmitted by: Papaya Advertising Category: DAVID VS GOLIATHBRONZENO WINNER Category: DAVID VS GOLIATHSILVERNO WINNER Category: DAVID VS GOLIATHGOLDNO WINNER Category: FINANCIAL SERVICESNOMINEECampaign title: Twice a WinnerBrand: Alpha BankSubmitted by: DDB Bucharest Category: FINANCIAL SERVICESBRONZECampaign title: Bumper Cars ReloadedBrand: UniCredit Tiriac BankSubmitted by: Headvertising Category: FINANCIAL SERVICESSILVERCampaign title: 6 HorsesBrand: Banca TransilvaniaSubmitted by: Next Advertising SILVERCampaign title: Meeting Your InterestBrand: CEC BankSubmitted by: Papaya Advertising Category: FINANCIAL SERVICESGOLDNO WINNER Category: ALCOHOLIC BEVERAGES: BEERS AND WINESBRONZECampaign title: "1 Million RON" BottleBrand: MurfatlarSubmitted by: Next Advertising & CAP Category: ALCOHOLIC BEVERAGES: BEERS AND WINESSILVERNO WINNER Category: ALCOHOLIC BEVERAGES: BEERS AND WINESGOLDCampaign title: The Story Goes OnBrand: TimisoreanaSubmitted by: GMP AdvertisingCategory: SUSTAINED SUCCESBRONZECampaign title: Cooking With All Your HeartBrand: MaggiSubmitted by: BV McCann Erickson Category: SUSTAINED SUCCESSILVERNO WINNER Category: SUSTAINED SUCCESGOLDCampaign title: As it used to beBrand: NapolactSubmitted by: Propaganda GRAND EFFIE NOMINEESCampaign title: The Story Goes OnBrand: TimisoreanaSubmitted by: GMP Advertising Campaign title: House of FunBrand: Herbal EssencesSubmitted by: Leo Burnett Romania Campaign title:Great People behind Great PeopleBrand: BRD-Groupe Société GénéraleSubmitted by: Propaganda Campaign title: Reason to RestBrand: NapolactSubmitted by: Propaganda GRAND EFFIE Campaign title: The Story Goes OnBrand: TimisoreanaSubmitted by: GMP Advertising

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