Apple will sell three in the third quarter of this fiscal year, that is until 30 September, more than 5 million 3G phones iPhone and about 3 million Mac computers, estimate the analysts quoted by the website TGDaily.com.
Latest data from the research company Gartner shows that Apple is currently the third large computer vendor in the U.S., after Dell and HP. Furthermore, at Wall Street the capitalization of the company is approaching that of Google. "Apple sells 95 phones per day in each of the 188 stores they own in the world", said Gene Munster, analyst at the investment bank Piper Jaffray.
Although the marketing model used by the company appears to be a huge success, there are voices arguing that this rapid growth could turn against Apple. With so many people in contact with its products, Apple will be faced with a lot of complaints related to the "holes" in the security system encountered at some of their products. These vulnerabilities are those of the operating system Mac OS X Leopard and iPhone software. Steve Jobs, the man who reinvigorated Apple
At this time, the company from Cupertino, California, seems not to be disturbed at all by the problems on the financial markets worldwide. Apple has evolved from a niche player to a "mammoth" that seems unstoppable. It is hard to believe today that, 10 years ago, Apple was facing very difficult problems. Steve Jobs's return at the head of the company has changed things. He has chosen a totally different approach.
The partnership agreement with Intel meant better processors for Mac computers, the operating system Mac OS X Leopard was launched, attractive and very simple to use, the prices have fallen and new products entered the portfolio. Apple has benefited, also, of a surprising aid from the rival Microsoft. The lack of satisfaction of the PCs users generated by the use of Windows Vista caused many to pass to Macs or to return to the old operating system - Windows XP.