The product is the official drink for the European Championship of Football Euro 2008 and the Olympic Games in Beijing, that will take place this summer. The sport drinks market is quickly evolving, with a 40% grow rate in Europe, above the medium rate of the other refreshments, according to the company.
Coca-Cola launches sport drinks
Publicat la 8 aprilie 2008, 03:00
The refreshments producer Coca-Cola Romania enters the sport drinks market, by launching Powerade.